Fine tune your leadership and decision-making skills with Keuka’s master’s in management. In less than two years, you’ll be prepared to take the next step in your career.
Whether you work in health care, manufacturing, retail, banking and financial services, education, law enforcement, food service, operations, research and development, or project management, you’ll learn the transferable skills needed to become a successful manager and to develop your personal leadership style.
Unlike a traditional MBA degree, which is geared toward people with technical backgrounds and heavily depends on accounting and math, Keuka’s master’s in management concentrates on the development of the individual within an organization. Core courses include organizational design and marketing, leadership development, strategic analysis, and ethics.
Throughout your program, you’ll apply class concepts directly to the workplace and begin to examine critical issues within your organization.
The program culminates with an Action Research Project (ARP), a three-part course where students will observe a workplace issue and then develop a solution to put into practice. The ARP helps you learn about project management and helps build value for your employer.
For more information about becoming a student, including admissions requirements, click here.
| Arnot Ogden Medical Center | Elmira |
| Cayuga Community College | Auburn |
| Corning Community College | Corning |
| Finger Lakes Community College | Canandaigua |
| FLCC Victor Campus | Victor |
| Genesee Community College—Batavia | Batavia |
| Keuka College | Keuka Park |
| Lourdes Hospital | Binghamton |
| Mohawk Valley Community College | Utica |
| Monroe Community College—Damon Campus | Rochester |
| Onondaga Community College | Syracuse |
The M.S. in Management curriculum consists of 11 courses and 35 credit hours. For planning purposes, classes meet one night each week for four hours. Students spend additional time outside of class to complete readings, assignments, case studies, online discussions, and group work.
MGT 580 - Introduction to Action Research
MGT 581 - Statistics for Action Research
MGT 515 - Business Ethics
MGT 510 - Leadership
MGT 560 - Business Law
MGT 540 - Decision-Making for Managers
MGT 530 - Managerial Economics
MGT 520 - Managerial Accounting and Finance
MGT 550 - Marketing for Managers
MGT 570 - Business Strategy and Industry Analysis
MGT 582 - Action Research Project
MGT 510 Leadership (4 credits)
This course will engage students in a critical examination of the changing nature of work and organizational conditions that create new challenges relating to the skills of business leaders. In addition to skills, development in the areas of goal setting, problem solving, and communications, this course will include assessment of personal leadership styles, decision-making and the capacity to function as an organizational change-agent. The ability to lead others through change will be the central theme of the course.
MGT 550 Marketing for Managers (3 credits)
This course will focus on providing students with the wherewithal to conceptualize and develop an organization-wide marketing plan. The case study approach is designed to develop the necessary skills essential in making tactical and strategic marketing decisions.
MGT 580 Introduction to Action Research (3 credits)
An introduction to the rationale and procedures of action research. Topics include: nature and purposes of research, planning and conducting research, critique and evaluation of research, sampling, experimental and quasi-experimental design, and action research. Students will develop critical skills needed as consumers and producers of research.
Content from this course will be integrated into all courses throughout the program.
MGT 581 Statistics for Action Research (3 credits)
A continuation of MGT 580. Students will become familiar with tools for statistical analysis and will design statistical measures that apply to their action research project.
MGT 530 Managerial Economics (4 credits)
This course emphasizes the principles of economic theory that are essential to effective management decision-making. It reviews the fundamental principles of micro-economic and macro-economic theory. The focus is on: consumer demand; the nature and behavior of costs; the operation of markets; monetary theory and policy; financial institutions; employment and unemployment; capital formulation; and economic growth. A case study approach will be taken.
MGT 520 Managerial Accounting and Finance (3 credits)
This course is designed to provide applied competence in accounting and finance in the management of business organizations. The focus is on both how accounting measures can be used to promote efficient allocation of resources, and the ability to evaluate the business financing decisions in relation to their objectives. A case study approach will be taken.
MGT 540 Decision-Making for Managers (3 credits)
This course is designed to enable students to use various decision-making models and techniques for more effective decision-making. Adult learners will be exposed to STAAR, Statistical Analysis, Preferential Analysis, Decision Trees, Analytic Hierarchy Process, and Conjoint Analysis. Emphasis will be placed on group and team decision making. A case study approach will be taken.
MGT 515 Business Ethics (3 credits)
This course deals with morality in the business environment. It will deal with the centrality of ethical values to the individual and the organization, scope of the moral responsibilities of corporations, and ethical choices pervasive in management in the 21st century.
MGT 560 Business Law (3 credits)
This course provides non-lawyer managers an overview of state and federal government regulatory agencies and regulations, intellectual property rights, contracts and tort laws, as it applies to businesses. Emphasis on liabilities issues.
MGT 570 Business Strategy and Industry Analysis (4 credits)
This course focuses on understanding what elements go into building a successful enterprise and creating a winning business strategy. Conversely, Industrial Analysis answers the question: what makes one industry more attractive than another for investment and employment? The focus is on developing the ability to formulate innovative strategies to create and sustain competitive advantages in a dynamic business environment. Tools for industry analysis will be introduced such as benchmarking. A case study approach will be taken.
MGT 582 Action Research Project (2 credits)
This is the culmination of a three-part comprehensive course running over the life of the program. This course provides instruction and support to students as they integrate the action research information gained in previous course work and conduct and refine their projects. Students will share ideas, concerns and drafts of their final projects for peer review. Students will implement and complete their research, and report their findings to a faculty review board.
The Division of Business and Management is accredited by the International Assembly for Collegiate Business Education (IACBE).
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